While cannabis enthusiasts are celebrating the passage of Canada‘s historic legalization legislation this week, the rules agreed on by lawmakers include unfortunate stipulations for entrepreneurs in terms of product packaging and branding opportunities, according to a report by World Trademark Review. Specifically, cannabis products sold in Canada’s adult-use marketplace must include “little branding and strict health warnings.”

Similar packaging rules are already in place in Canada for tobacco products, but industry experts are concerned that the rules may stunt the growth of the cannabis industry, as individual brands will have a harder time gaining recognition and momentum in the marketplace.

Research conducted by the Canadian Convenience Stores Association (CCSA) and the National Convenience Stores Distributors Association of Canada (NACDA) suggests that most Canadians (64 percent) would prefer a freer branding environment for both cannabis and tobacco products. Additionally, 40 percent of Canadians reportedly believe that forcing brands to use generic packaging leads to an uptick in counterfeit products.

“We and millions of Canadian consumers are deeply concerned that imposing this type of generic brand regimen will fuel and accelerate the growth of the illict, criminal market.” — A spokesperson for NACDA, to World Trademark Review

The Canadian Senate approved bill C-45 earlier this week, pushing the legalization legislation over its final hurdle and making Canada the second country in the world and the first G7 nation to legalize and regulate adult-use cannabis. The market launch has been set for October 17, 2018.

Do you own a cannabis industry business? Create a listing in our directory and get discovered by new clients - Click Here
.

Tags: , , , | Categories: International Cannabis News Recreational Cannabis News

Learn about cannabis businesses:

View the directory | Get featured here

  • Wise Public Relations, Inc.

    We help our clients win by outsmarting and outmaneuvering the competition rather than outspending them. That’s our specialty. Through a strategic mix of marketing disciplines, all working together to create real momentum that give our clients a critical competitive advantage in the marketplace. MedMen, Cloudponics, Style & Stigma. We take great pride in the work we do and accountability for the opinions we shape. We have fun doing it. And we hope it shows.

  • Hardcar

    HARDCAR is a world class asset protection and armored transportation company From ground breaking cybersecurity to robotics and custom built solutions to meet customer demand we believe in real customer satisfaction not lip service.

  • TRIM Media House

    TRIM Media House is a full-service digital marketing agency with a heavy focus in visual content creation, website design, photography, and videography. If you are trying to navigate the digital arena when it comes to your brand, we would love to talk to you!

  • Smokin’ Hot Solutions

    Smokin’ Hot Solutions was started seven years ago by three entrepreneurs from Philadelphia. From various entrepreneurial backgrounds, we came together with one cohesive goal; to build a cannabis marketing agency with an innovative and thoughtful approach. At a time when there were few specialty cannabis marketing agencies, and few willing to take the risk, we seized the opportunity. We cemented ourselves as the go-to agency for digital marketing in the cannabis industry.

  • Precision Extraction Solutions

    Precision® Extraction Solutions is the industry leader in cannabis extraction equipment, training and consulting. Precision® extraction systems are world renowned for quality, safety and precise operation. Costing half of comparable CO2 systems, with nine times more efficient processing, more award winning concentrates are made with Precision® than any other brand.

  • The Hybrid Creative

    We are an award-winning, full spectrum creative agency with expertise in cannabis and eCommerce. We have supported the creative strategy and successful growth of cannabis brands such as Care by Design, Korova, Bhang, AbsoluteXtracts, Wildflower, and BDS Analytics. Website design and development, company and product naming, logo design, brand development, brand strategy, packaging, labeling, marketing collateral, sales tool kit collateral, digital marketing strategy, and social media support are a few of the many services we offer. If you’re looking for an experienced, forward-thinking, creative agency with a proven track record of success to elevate your brand and empower your success, welcome to The Hybrid Creative!

  • CannaPlanners

    CannaPlanners is a full service design and web agency, dedicated to normalizing the cannabis industry through professional and beautiful design services. From logos to packaging design, trade-show materials to t-shirts and hats - we've got all your creative needs covered. Our turnkey WordPress site builder allows for great-looking sites at affordable rates. Let our creative team tell your story!

  • MarijuanaDoctors.com

    MarijuanaDoctors.com was founded as the trusted gateway for patients searching for medical marijuana treatment in legal medical marijuana states. We provide patients visibility and transparency in selecting a doctor and setting an appointment for a medical marijuana evaluation including detailed profile information, scheduling information, and ratings and reviews.

  • NisonCo

    Through access to an unmatched network of cannabis industry leaders, reporters, reviewers, and social media influencers, NisonCo can get and keep your company in the news. We have developed over 2,800 active relationships with reporters and reviewers who cover cannabis from nearly every major outlet across the country. Our team of over 15 employees is passionate about maintaining a positive image for the industry and our hyper-attentive approach generates fast results.

  • Ravenna Interactive

    Ravenna offers branding, websites, SEO and social marketing services designed to help grow your canna-business. With a foundation in strong communication and integrity we help our clients achieve their growth and digital marketing goals.

  • Duby

    Duby is the world’s largest, most-active cannabis social media network. We created a medium that allows our quarter million + users to communicate and connect anonymously with other cannabis users around the world, providing the freedom to speak and share knowledge and experiences that will change the perception of cannabis.

    Tell your cannabis story by downloading the Duby app!

  • PayQwick, Inc.

    PayQwick’s mission is to bring well-established, proven payment processing, regulatory compliance and banking services to the licensed recreational and medical marijuana industries, thereby reducing the risk of violent crime, illegal money laundering and violation of state marijuana regulations. PayQwick serves state licensed Producers, Processors, Wholesalers, Distributors, Dispensaries and Retailers.

Want a job in the cannabis industry?

Sign up to apply for unlimited jobs and get discovered by companies who are hiring

Post Your Resume View all jobs

Best vacancies

Subscribe for daily cannabis news, announcements, and business insights.