Ganjapreneur, a website dedicated to cannabis business news and culture, recently published an interview with Matt Gray, CEO of The Stoner’s Cookbook, a resource for marijuana culinary enthusiasts to find and share infused recipes. In the interview, Gray discussed how he became involved in the project over a year ago.
“I was the co-founder and CEO of a successful education startup in Toronto called Bitmaker Labs,” Gray says. “We trained full-stack software developers and got them jobs at top tech companies across North America. After exiting that business I was eager to get into the cannabis industry. I saw it as the opportunity of a lifetime. I met the founders of The Stoner’s Cookbook through a mutual friend and I knew I could help them turn their passion into a high-growth business.”
The Stoner’s Cookbook currently has over 2.8 million followers on Facebook and boasts millions of website impressions each day. The types of recipes shared, Gray says, vary dramatically. “Our most popular recipes are most of the extraction methods (cannabutter, cannaoil) and then the classic edibles (space cakes, special brownies). That said, more and more people are looking for healthy options so we have tons of vegan recipes and teach people how to use cannabis-infused coconut oil.”
Additionally, the interview covered The Stoner’s Cookbook’s recent launch of a crowd-funding campaign for a hardcover cookbook, HERB: Mastering the Art of Cooking With Cannabis. The campaign has since surpassed it’s goal of $22,000 and it still has 26 days remaining. Whether the campaign will triple or quadruple its original goal remains to be seen, but given its early success it seems that many people agree with Gray that “The time is right for a cookbook that emphasizes craft and dignifies cannabis as an ingredient.”
Ganjapreneur’s interview with Gray is part of an ongoing series featuring prominent “ganjapreneurs” who discuss their experiences, struggles, and successes in the industry. The website recently launched an app on Google Play and has announced that it will soon be available in the Apple App Store.