Marketing Decisions: The Value of Casting a Wide Net for Your Cannabis Brand

When it comes to marketing your cannabis brand, you need to cast the widest net you possibly can — but what does that mean? How do you navigate an ocean of marketing choices without drowning in the clutter? As a cannabis business, there are so many ways to get discovered, collaborate, advertise, and associate yourself, […]

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More Than a Box: How Packaging Impacts Your Bottom Line

“Design is where science and art break even.” Consumers make instinctual purchase choices, and your packaging is a leading factor in how those choices are made. How something looks, feels, smells — its impact is immeasurable. You’ve spent precious time and money creating your cannabis product, but what are the next steps? How do you […]

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How to Use (or Lose) a Cannabis Trademark

In a nascent industry like cannabis, becoming familiar to customers is essential to sales growth. Marketing experts will tell you that capturing market share begins with awareness. If customers don’t know who you are or what you make, if they don’t notice your products on the shelf or what shops you distribute to, then there […]

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Matt Rizzetta: Leveraging PR to Grow Household Cannabis Brands

Matt Rizzetta is the CEO of North 6th Agency, a public relations firm based in New York City and Toronto that serves cannabis and mainstream business clients nationwide. In this episode of the Ganjapreneur.com podcast, Matt joins host TG Branfalt to talk about the mainstream media’s evolving perception of cannabis, public relations strategies for companies […]

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How to Add Big Value for Little Cost to Your Cannabis Products

Developing your product and developing your packaging are critical to the sales process, but how do you add value without breaking the bank? Having just returned from an extensive sourcing trip in Asia, my next series of blogs will be geared to helping you add a tremendous amount of value to both your products and […]

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How Your Style Guide Makes or Breaks Your Cannabis Brand

Imagine you’re a caterer and have the biggest wedding of your career this weekend. You ask 100 employees to bake you a vanilla cake with vanilla icing. Seems simple enough, right? The next day your staff comes back with 100 different versions of the cake and you’re shocked. How could vanilla on vanilla have so […]

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Washington Cannabis Company Offering Music Downloads with Joint Purchases

A new cannabis-focused music distribution service called Hi-Tunes is offering pre-rolled joints that come with QR codes for free music downloads, Complete Music Update reports. The platform is a spinoff of cannabis brand Caviar Gold’s in-house record label. Scott McKinley, co-founder of the service, said Hi-Tunes gives artists branded cannabis lines to market and if sales do […]

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What “Back to School” Means for Your Cannabis Brand

As we close the summer and head back to our fall routines in business and life, I began thinking of how much building your cannabis brand mirrors heading back to school. You often hear CEO’s say “my brand is my baby,” and in many ways it’s true. Many business owners make the mistake of believing […]

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Make Your Cannabis Brand Stick with StickerYou

With restrictions on product advertising so commonplace in the cannabis industry, it is incredibly important for cannabis companies to make sure they have an impactful brand. Without traditional advertising avenues, cannabis entrepreneurs need to make sure their product labels, t-shirts, window decals and more are exactly in line with what they have envisioned for their […]

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Vanessa Corrales: Infusing an Edibles Brand with Personality

Vanessa Corrales is the founder of San Diego, California-based B-Edibles, an infused edibles manufacturer that creates infused sugar products and is particularly well-known for offering medicated cotton candy. This Ganjapreneur.com podcast episode features Vanessa and our host TG Branfalt in a discussion about how being a medical cannabis patient led to Vanessa pursuing a career as […]

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‘High Five:’ Branding and Developing Products for All Five Senses

In a transient world with instant access and endless options, it’s more important than ever to create a cannabis brand that connects with your consumer on every level. I’ve taught some of the greatest brands in the world to develop their product in the most impactful way using all five senses. In my last contribution, […]

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Diego Pellicer: Creating Affordable Luxury in Washington’s Cannabis Space

Alejandro Canto and Jesse Leach are, respectively, the owner and general manager of Diego Pellicer in Washington. Diego Pellicer is a retail cannabis location in Seattle licensed under Washington’s adult-use, I-502 cannabis market. In this podcast interview, Alejandro and Jesse join our host TG Branfalt to talk about the spirit of entrepreneurialism, the planning and […]

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Last Brand Standing: Creating an Authentic Cannabis Brand

Apple. Nike. Disney. The most famous brands in the world all have one thing in common; their brands are authentic. What does that mean exactly? How can you build an authentic brand for your own company and why is an authentic brand essential in the cannabis industry? Your brand is a way to immediately convey […]

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Defining Your Cannabis Brand

Recently I was vending at a popup sesh in Sacramento. One of the things I love about doing these is checking out the other vendors and all the innovative cannabis products coming out. During the evening someone gave me a bottle of something – a tincture or syrup. It sounded great while the guy told […]

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Film-Inspired ‘Star Leaf’ Cannabis Brand Launches in Washington

The creators of ‘Star Leaf,’ a sci-fi cannabis horror/comedy film released in 2015, have launched a cannabis brand of the same name on Washington’s I-502 recreational marketplace. Starting today, March 1, Star Leaf Enterprises, LLC is offering Star Leaf-branded cannabis strains cultivated in partnership with I-502 licensee Phoenix Cannabis Company.  The new products include sativa, […]

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Humboldt County Farmers Launching Craft Cannabis Brand at Emerald Cup

Cannabis farmers in Humboldt County, California have formed a collective to create Humboldt’s Finest, a craft cannabis brand, the alliance announced in a press release. The five sungrown flower lines created and cultivated by the multi-generational master gardeners will be released this week at the Emerald Cup in Santa Rosa. Jospeh Shepp, Humboldt’s Finest CEO, called […]

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‘Gonzo’ Brand Cannabis to be Based on Strains Smoked by Hunter S. Thompson

Dr. Hunter S. Thompson’s widow, Anita Thompson, plans to develop “Gonzo” brand cannabis using six strains that the late author actually smoked, according to an Aspen Times report. The decision comes after Thompson bought the Owl Farm property in Aspen, Colorado, granting her exclusive rights to the counter culture icon’s likeness and the “Gonzo” two-thumbed […]

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Mitzi Vaughn: Interstate Cannabis Brand Development

Mitzi Vaughn is the managing attorney for Greenbridge Corporate Counsel, a business law firm that works exclusively with cannabis industry clients. She is a founding board member of the National Cannabis Bar Association and is active in both domestic and global drug policy movements. Mitzi recently joined our podcast host Shango Los for a discussion […]

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Ophelia Chong: Changing Public Perceptions of Cannabis with Stock Photography

When she launched StockPotImages.com in 2015, Ophelia Chong saw more than a business opportunity: she saw an opportunity to embrace and support the normalization of cannabis. Ophelia, a career photographer, made Stock Pot Images to be the first stock photo agency that specializes in cannabis-related imagery. Though she forayed as a relative newcomer to the industry, Ophelia has since attended many conventions and […]

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Chris Kelly: Bringing Medical-Grade Extracts to the Recreational Market

Chris Kelly is the Vice President and General Manager of Landrace Labs, a cannabis production company serving Washington State’s recreational market. He is also the founder and former CEO of Green Lion Farms, a medical cannabis company based in Seattle. Landrace produces high-quality CO2 extracts as well as flowers and pre-filled vape cartridges that are for sale […]

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Graham Sorkin: Growing a National Cannabis Brand with Mary’s Medicinals

Mary’s Medicinals is a cannabis company based out of Colorado which focuses on unique, innovative products that challenge common notions about medical cannabis. Best known for their Transdermal Cannabis Patch, Mary’s Medicinals has crafted their brand as a reflection of early American apothecaries that found medicinal solutions in nature. They are currently offering their medical products in multiple states, […]

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Chloe Villano: Founding Colorado’s Clover Leaf University

In our latest interview, Ganjapreneur heard from Chloe Villano, a serial entrepreneur from Colorado and founder of the nation’s first state-licensed cannabis university, Clover Leaf University. Chloe’s cannabis business expertise goes well beyond that, however: she’s also a widely-recognized and acclaimed marijuana business consultant with Clover Leaf Consulting and the founder of the Cannabis Business Awards. Through her consulting, Chloe […]

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