Cody Stevenson: Working Hard for the Right Reasons

Cody Stevenson is a serial entrepreneur with an emphasis in the digital space, and he is the current Director of Business Development for Ganjapreneur. Before coming to Ganjapreneur, Cody served in the U.S. Marine Corps, founded several media-based startups, and worked on digital marketing campaigns with many different Fortune 500 brands; he also built and […]

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Dave Peck: Adapting Social Media Marketing Strategies to the Cannabis Space

Dave Peck is the Chief Marketing Officer for KIND Financial, a business offering seed-to-sale software technology to help cannabis companies stay compliant in the evolving marketplace. In this episode of the Ganjapreneur.com podcast, TG Branfalt hosts Dave for an interview just two short weeks after he left an executive position with PayPal to join KIND’s […]

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Last Brand Standing: Creating an Authentic Cannabis Brand

Apple. Nike. Disney. The most famous brands in the world all have one thing in common; their brands are authentic. What does that mean exactly? How can you build an authentic brand for your own company and why is an authentic brand essential in the cannabis industry? Your brand is a way to immediately convey […]

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Former PayPal Exec Joins Cannabis Compliance Firm

The former Global Head of Social and Digital Marketing at PayPal has taken his talents to KIND Financial as Dave Peck has joined the cannabis compliance technology firm as Chief Marketing Officer. In addition to overseeing PayPal’s social strategy and influencer relations, Peck also helped develop social media strategies for Coca-Cola, the Grammys, and Wells […]

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Defining Your Cannabis Brand

Recently I was vending at a popup sesh in Sacramento. One of the things I love about doing these is checking out the other vendors and all the innovative cannabis products coming out. During the evening someone gave me a bottle of something – a tincture or syrup. It sounded great while the guy told […]

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Hemp Oil Regulations Are More Complicated Than You Might Think

Legal cannabis sales in the U.S. last year reached $6.7 billion, a growth of 30 percent, according to an ArcView Group market research report outlined by the International Business Times. The growth is faster than the dot-com boom of 2000. However, most of those jumping in are doing so without first seeking competent cannabis counsel, without […]

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David Barakett: Growing a Multi-State Dispensary Chain

David Barakett is the CEO of ShowGrow, a culture-focused dispensary chain with California locations in Los Angeles, Santa Ana, and Ramona. ShowGrow also runs a dispensary in Las Vegas, Nevada. David recently joined our podcast host TG Branfalt for a chat about participating in the widening cannabis markets in California and Nevada. In this episode, […]

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Ethical Imperatives in Cannabis Advertising: How the Right Branding Can Change the World

People tend to have a lot of mixed feelings when it comes to advertising. They think of Mad Men – a bunch of bourbon-drunk suits staggering around some forty stories in the air, ogling secretaries and trying to put a friendly face on cigarettes or napalm. Normally, concepts like “ethics” and “morality” aren’t the first […]

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Advanced Email Marketing Techniques for Cannabis Companies: A/B Testing

Because of its low cost and high efficiency in building trust and bringing in new leads, we hope your organization has taken steps to add email marketing to your outreach efforts. This article will supply tips and recommendations to give you a more advanced understanding of what is possible with email marketing and help you […]

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Why Search Engine Optimization (SEO) Matters to Dispensaries

Search Engine Optimization, when implemented correctly, can increase the online visibility of your business in organic search results. Depending on where you are located, you may be competing with numerous other companies for search traffic related to your business. For example, the phrase “Portland Dispensaries” is searched for over 10,000 times monthly in Google, and […]

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Email Marketing Ideas for Cannabis Companies

Setting up and using an email marketing platform for your company is a simple and inexpensive process that, if done correctly, can generate long-term repeat customers. Since the recipients of your emails have opted in to receive them, email marketing speaks directly to a loyal audience that wants to hear from you. This holds true […]

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Susan Rust: Why Cannabis Companies Should Invest in Their Brand

Susan Rust is Founder of 4blooms, a California-based boutique marketing firm serving cannabis industry clients. Susan brings 20+ years of enterprise web development, creative design, operations, sales & marketing experience to the cannabis space. We recently interviewed Susan about marketing strategies for cannabis companies. In our discussion, she describes the problems faced by cannabis companies and […]

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How Dispensaries Can Pursue Positive Local News Coverage

Opening a new business in an emerging and often controversial industry can present all kinds of challenges, but a positive write-up in a local publication can do wonders to break the stigma that your neighbors may have about the cannabis industry while bringing new customers or patients through your doors in the process. In order […]

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Kirsten Nelson: Reaching Your Cannabis Customer

Kirsten Nelson is co-founder of cannabis branding agency Blunt Branding, a Pacific Northwest marketing firm dedicated to the cannabis industry. Kirsten recently joined our podcast host Shango Los for a conversation about the unique situation that cannabis producers and retailers face now that the market has been normalized and regulated. Many entrepreneurs still believe the […]

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Aeron Sullivan: Creating a Wholesale Cannabis Marketplace

Aeron Sullivan is the founder of Tradiv, an online marketplace for wholesale licensed cannabis in Colorado. Tradiv has been recognized as an innovator in the cannabis industry, changing the way that cannabis commerce happens at this pivotal moment where a traditionally opaque and informal market has been pushed into the realm of transparency and formality. […]

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Marijuana Tourism: Prioritizing Connoisseurs over Stoners

Any major tourist destination has its own complex infrastructure designed to deal with and capitalize on out-of-town traffic.  There is even a measurable science to the seemingly ramshackle explosions of growth and economic activity that accompany major regional events such as the Olympic Games, Super Bowl, or World Cup –  and now it’s all been […]

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