Hazel Fruitman: Mobile Marketing Strategies for Cannabis Businesses
Hazel Fruitman is the CEO of Cannabis Wallet, a company that specializes in unique mobile marketing strategies and customer engagement for companies operating in the cannabis space. Cannabis Wallet offers a mobile wallet pass that can be added to a mobile device and gives companies the ability to interact with their customers in a more […]
Did Instagram Just Approve Cannabis Advertising?
In the ever-complex cannabis industry, we face the ongoing challenges of trying to reach consumers in a highly regulated and restrictive world of advertising policies. To adapt, companies have turned primarily to free social media platforms to create meaningful brands and connect with customers, with the caveat of not being allowed to talk about cannabis […]
Dave Peck: Adapting Social Media Marketing Strategies to the Cannabis Space
Dave Peck is the Chief Marketing Officer for KIND Financial, a business offering seed-to-sale software technology to help cannabis companies stay compliant in the evolving marketplace. In this episode of the Ganjapreneur.com podcast, TG Branfalt hosts Dave for an interview just two short weeks after he left an executive position with PayPal to join KIND’s […]
Is My Cannabis Company Allowed on Facebook?
Considering cannabis is still a federally illegal, Schedule I drug, licensed operators in state-legal medical and adult-use markets have to navigate a particularly complex maze of red tape when it comes to advertising and marketing. In most cannabis markets, public-facing advertising is limited in many ways and in other markets, it’s completely restricted. This puts […]
Facebook Shuts Down Pages of 6 Alaskan Cannabis Companies
The owners and employees of at least six retail cannabis shops in Alaska claim that within the last week Facebook has either deleted or taken down their pages, leaving them with one less advertising option, according to an Alaska Dispatch News report. The affected businesses include Arctic Herbery, Enlighten Alaska, Frozen Budz, Pakalolo Supply Co., […]
Standing Out From the “Smoke” on Social Media
Social media isn’t only a way for people to connect with each other — it is also a way for people to connect with brands. More and more, it is actually consumers’ preferred way of interacting with and learning about companies. Cannabis-based businesses are not excluded from this social revolution. But, if you’re like most […]
Crafting Your Dispensary’s Voice on Social Media: Do’s and Dont’s
Just like the visual identity of your dispensary in the form of branding or a unique logo, your customers should ideally be able to recognize your content solely by its tone and writing style. By establishing your dispensary brand’s voice early on for all communication, you will be able to provide a consistent and enjoyable […]